Privacy Policy

Alta Privacy Policy

Last updated: March 19, 2018

Alta cares about your privacy and recognizes the importance of protecting your personal information. We have prepared this Privacy Policy to help you understand important information about Alta’s privacy practices. This Policy applies to our website ( and any content delivered by Alta through our website, mobile apps, or other services that contain this notice (the “Sites”). This Policy describes the kinds of information we may gather during your visit to our Sites, how we use your information, how we protect your information, and how you can manage your information.

Throughout this policy, “us,” “our,” and “we” refer to Alta. “You” and “your” refers to anybody using our Sites.

By visiting our Sites, you consent to us collecting and storing your information as described in this Privacy Policy and in the Terms of Use. Please read this Privacy Policy and our Terms of Use carefully. If you do not agree to these this Privacy Policy or our Terms of Use, please do not use our Sites.

We may revise this Policy from time to time. We will post any changes on this page and update the date at the top, so be sure to check back periodically to stay aware of any modifications. Your continued use of our Sites after changes have been posted will constitute your acceptance of this Privacy Policy and any changes.

What We Collect

Alta’s online content is free, and you are not required to have an account with us to access this content. If you choose, you may sign up for a subscription to our magazine for exclusive additional content. We collect information directly from you when you subscribe, including your name, address, and email address. We may also collect payment information, such as your credit card number and expiration date, to process payment for your subscription.

We may also automatically collect basic technical information from all visitors to our Sites.  We may automatically collect information about how visitors use the Sites, and may use cookies or other similar technologies to help use and compile statistics. This information may include log file information such as Internet protocol (IP) addresses, browser type, browser language, pages viewed, and the date and time of a visit.  This information helps us improve the functionality of our Sites.

We may allow third parties, like ad networks and servers, to serve customized ads to you on our Sites. These third parties may use their own cookies and other tracking technologies on the browser that you use to access our Sites. We do not have access to information collected by these third parties, nor does this Privacy Policy govern the use of third party cookies or similar technologies. If you do not wish to receive these tailored advertisements, you can visit the Network Advertising Initiative’s website, the Digital Advertising Alliance’s website, and Google’s Ads Preference Manager to learn more information about tailored browser advertising and how you can control cookies or opt out from such services.

Our Sites do not respond to web browser “do not track” signals.

How we use your data

We collect and use your information to provide and manage the services you request, including processing your subscription. We may periodically contact you with offers, surveys, and information about our services, your subscription, legal notices, or other important information. You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

We may also work with vendors to analyze your use of the Sites, including the time and duration of your use of the Sites or other information about your interaction with our online content.

We share your personal information with third parties for marketing purposes.  You may opt out of such sharing by emailing us at or by clicking here to change your Privacy Settings. We may also share your information in the event that it is necessary for any of the following reasons:

  • To protect our rights or property or the safety of our employees or others;
  • To comply with any court order, legal process, or respond to any governmental or regulatory request; or
  • To transfer information in the event of a merger, transfer of assets, or other organizational restructuring.

We may use third-party service providers or other third-party organizations helping to support our mission that may collect, store, or process your personal information on our behalf, such as to complete your request.

User Content

Certain features on our Sites may provide you the opportunity to publicly post material. These public comments are designed to be visible to other users and visitors to our Sites and may include comments, reviews, rankings, and other material. Any information that you disclose may be used by us for commercial and promotional purposes and will become public. We are not responsible for the information that you decide to make public in this manner, and we have no responsibility to take any such information down from our Sites.

Also, when you share or recommend content via a social media platform such as Facebook or Google, that information may be public, and any information you share via these social media platforms will not be subject to this Privacy Policy.

How Your Information Is Secured

Alta is committed to maintaining your confidence and trust, and we take reasonable security measures to protect your information, including the use of physical, technical, and administrative controls. However, no security system is impenetrable, and no transmission or electronic storage of information is guaranteed to be secure. We therefore urge you to always use caution when transmitting information over the Internet.

Children’s Information

The Sites are not intended for children under 13 years of age. We do not knowingly collect or store any personal information about children under 13 years of age. If you are under 13 years of age, do not provide personal information to us and do not use our Sites.

International Transfers

We are based on California in the United States. The information you submit to us and that we collect as a result of using our Sites will be transferred to the United States. By using our services, you consent to the collection, international transfer, storage, and processing of your information. If it is illegal to access our Sites or transfer your data to the United States, please do not use our Sites.

Your California Privacy Rights

California’s “Shine The Light” law permits California to annually request and obtain information free of charge about what personal information is disclosed to third parties for direct marketing purposes in the preceding calendar year. We do not disclose your personal information to third parties for the third parties’ direct marketing purposes.

Contact Us

If you have any further inquiries about our Privacy Policy or practices, please contact us at:

Journal of Alta California
765 Market St., Suite 34D
San Francisco, CA  94103